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Enthusiastic Website Overhaul
Jodi Reichenberger

Have you ever surfed the web looking at sites like yours and felt like a big blob on the map? Like your website looks like you feel after you polish off Thanksgiving turkey? Just sitting there, doing nothing? How usable is your site? Do you know who you are writing it for? How much time did you put into your copywriting? The most important thing I learned in my Comp One class in college was to write for my reader. Add usability to writing and you can do and change alot to make a site more 'user friendly'.

User Readability

When redesigning a website for usability, the most important thing to be considered is WHO is reading it? What are they looking for? How do you know? Is it something specific or a general idea or subject? Do you have that information on the first page? Do your have a way to let them know how to find it? These are some of the questions that we will find answers to here.

So regain that initial enthusiasm! Remember the words of Og Mandino..."Every memorable act in the history of the world is a triumph of enthusiasm. Nothing great was ever achieved without it because it gives any challenge or any occupation, no matter how frightening or difficult, a new meaning. Without enthusiasm you are doomed to a life of mediocrity but with it you can accomplish miracles." Og Mandino 1923-1996, Author and Speaker So pick it up where you left off!


Jodi Reichenberger of JDA Publishing and owner/creator of the Web Builder Letters, is a 6 year veteran of website design and internet marketing. She is an active website designer and writer. Visit http://www.JDAPublishing.com ...... giving the dreamer the tools to make their dream of a home based business a reality.

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The Only thing that will stop the growth of the internet is a very large asteroid....."
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Sales Copy Tip
How I learned to craft killer sales letters....

Most of the books I ever read on how to write sales letters and ad copy sucked.

There were a few good ones by John Caples, Claude Hopkins and Robert Collier.

But those books were written a long time ago.

So what I did is both simple and obvious. I collected successful sales letters, both online and offline, and studied them.

I read them over and over.

I marked out the thought flow and the psychology. I read them aloud. I can actually quote entire parts of some sales letters. After ten years of trial-and-error learning, it all started making sense.

Eventually, I became a highly paid copywriter. Then I decided to make life a lot easier for those who wanted to craft their own sales letters and marketing messages.

So I boiled everything down into a formula anyone can use. It's so simple, it's deceptive. If you don't have ten or twenty years to spend learning how to write sales letters, then check out this web site.

For more details,
click here.

Article by Marlon Sanders

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