| Home | Articles | Newsletter | Services | Contact | Links |
| Build | Promote | Profit | Planning | Getting Started |
Six Ways to Make Your Web Copy Sell
- You must have web copy that compels your reader
to continue. You must gain their trust and make them want
to take action. This begins with having a strong headline
that makes them want to read your sales letter. Your reader
must see, feel, and hear the benefits.
- You must make it easy for your visitor to buy from
you. They must feel the transaction is secure. So offer
them several payment options, including credit card, Paypal,
and sending a check by mail.
- Keep in mind the power of your words. Don’t keep
the sales copy the same for months on end. Re-evaluate the
needs of your customers. Make certain your sales copy
addresses their concerns and provides an answer to their
problems.
- The best sales copy gives at least ten benefits of
purchasing your product. Benefits are what will sell your
product. Features can explain your product, but the benefits
will make the sale.
- Observe your competition. Visit other sites selling
similar products. Read their sales copy. Is it effective?
Does it compel you to read it? If so, take some tips from
them. If not, why not? Learn from your competitors.
- In order to make a sale you must create a picture
of what you want your visitor to do. Your reader must be
able to see, hear, and feel the outcome of their purchase
and how it will solve their problem.
Michael Wolf, Ph.D. www.HelpfulMarketing.com
Grab your FREE Home Based Business
Resource Kit from JDA Publishing.Fill out the form below and you will receive.......
- DISCOUNT!! on Website Design
- FREE!! 7-Day Internet Marketing Course
- FREE!! Beginner's Guide to Starting a High Income Business on the Internet.
- FREE!! eCommerce Start Up Checklist.
- FREE!! Web site Traffic Generating System
- Save!! money with $12.45/mo Internet access
- FREE!! WebBuilder Letters Subscription
- Plus much more...!!
The Only thing that will stop the growth of the internet is a very large asteroid....." Scott Farrell
Home :: Articles :: Current Newsletter :: Services
Privacy :: Ask Jodi !! :: Pricing :: Free Courses
©Copyright 2004, JDA Publishing
oklahoma website design, Oklahoma website designers, website design, web design, website designers, professional website design
Free PublicationSubscribe to the
Webuilder Letters!
is a free newsletter offering tips, reviews, and resources to help you produce, grow, and manage a quality website.
Sales Copy Tip
How I learned to craft killer sales letters....
Most of the books I ever read on how to write sales letters and ad copy sucked.There were a few good ones by John Caples, Claude Hopkins and Robert Collier.
But those books were written a long time ago.
So what I did is both simple and obvious. I collected successful sales letters, both online and offline, and studied them.
I read them over and over.
I marked out the thought flow and the psychology. I read them aloud. I can actually quote entire parts of some sales letters. After ten years of trial-and-error learning, it all started making sense.
Eventually, I became a highly paid copywriter. Then I decided to make life a lot easier for those who wanted to craft their own sales letters and marketing messages.
So I boiled everything down into a formula anyone can use. It's so simple, it's deceptive. If you don't have ten or twenty years to spend learning how to write sales letters, then check out this web site.
Article by Marlon Sanders
