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Dynamics Of A Proactive Business
Livvie Matthews
Do you find yourself being Reactive to whatever comes along,
whenever it comes? Never quite knowing what to expect or what
your response would be when something out of the ordinary
happens? Or are you Proactive and have tried to anticipated
what's needed BEFORE it's needed?
Proactive vs. Reactive makes all the difference when it comes
to your business and as an added benefit, it greatly reduces
frustrations!
Being PROACTIVE involves nine specific areas:
*P* -PERSISTENCE-
It may need to be rearranged, tried a different way, "tweaked"
a little or revised, but the point is....you keep trying, you
keep working it. Be persistent!
*R* -RELATIONSHIPS-
Your customer may not be able to explain the in-'s and out's of
your product or how it is make, but, your customer knows how
he/she was treated and what type of experience they had while
visiting your site or ordering your product. Build
relationships!
*O* -OPPORTUNITIES-
Every customer is an opportunity looking for a place to happen.
Look for opportunities!
*A* -ACCOUNTABILITY-
*C* -CONSISTENCY-
*T* -TENACITY-
*I* -IDENTIFY-
*V* -VALUE-
*E* -ENTHUSIASM-
Remember:
Persistence is the key to success on the
Internet! Sticking with it almost to the point of being
stubborn. You keep at it. If it doesn't work the first time,
you don't quit, you try it again and again.
Trust is the basis for any lasting
relationship. Get to know who your customers are. Listen and
understand their perceived needs and wants. Use their names
often, pick up conversations where they left off. Interact
with your customer.
New services, options and availability can
create tremendous opportunities for revenue and profit from
existing (as well as new) customers. Seek to provide so many
services and benefits that your customers choose to keep
returning.
Any contact with a customer, e-mail, web
site, ezine or orders reflects, and is held accountable in some
way for, customer satisfaction. It’s all about service! Your
absolutely outstanding service! Be accountable!
You must be consistent with customers at
each contact. Relationships are building each visitor each time
contact is made. The worst impression you can make is to meet
your customers needs and expectations on one visit and then
fall short during subsequent visits. Customers need to know
what they can expect. Be consistent!
Along with persistence comes tenacity. Holding
firm and strong. Stay focused. Create a daily, weekly and
monthly schedule and stick to it. Set your goals and stick to
them. Develop your policies and procedures and stick to them.
Be tenacious!
20% of your customers are providing 80% of your
profits! Identify your customers who are in this 20% category
to find the “core” of your business. What can be done for the
other 80%? Identify your customers!
Your services must be perceived with value by your
customer. Value = Quality and the customer defines “Quality”.
The "quality" appearance of your web site. "Quality" of
customer interaction. "Quality" of your service. Market the
value of your service!
Enthusiasm is exciting and contagious!
Customers can distinguish your enthusiasm, or the lack of it,
over the telephone, in your e-mail or in person within seconds.
It is crucial the atmosphere of the business, whether over the
telephone, e-mail, ezine, online or offline be one of
enthusiasm, a love or passion about what you are doing!! Be
enthusiastic!
Every customer-viewer is an Opportunity looking for
a place to happen! By being PROACTIVE you will be ready
for those... Opportunities!
Livvie Matthews offers a complete line of services ranging from
the do-it yourselfers, to consulting and joint venture
services, to full writing and production services for home
based businesses, small businesses and large corporations
worldwide for creating and marketing their own simple, but
effective, versatile promotional tool! Visit
http://www.simplebizpublications.com and Market Your Goldmine!
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