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Continually Trying But Still Falling
Short Of Your Business Goals?
Kevin Sinclair, CPA.
Are you continually trying in the hope of earning the level
of income you want from your Internet business activities?
Is discouragement starting to creep into your thinking? Most
people keep on trying in the hope of one day succeeding.
However, you won't succeed unless you address these two key
factors.
The first factor is "keep on trying". Some people do the
same thing over and over again and never learn from the
experience. It's like continually running into a brick wall
in the hope of eventually breaking through. Alternatively,
they constantly join new affiliate programs or network
marketing companies in the belief that this is the magic one
to bring them riches. However, they never devote enough
effort or attention to any one program to succeed in it.
The second factor is "hope". For some people, they almost
have a blind faith that they will succeed. Yet, they don't
understand what is involved in being successful. It's almost
as if they expect that one day circumstances will change and
orders will flow in great abundance along with the profits.
For me, the key to "trying until I succeed" is based on
testing and tracking. It is like a circular process whereby
an idea is implemented, the results are tracked and then
evaluated, the idea is refined or modified based on what has
been learnt, and the process starts all over again.
If you aren't earning what you want from your business, you
have nothing to lose by applying this concept. First, look
at what you are doing to promote your business. Are you
using the same advertising you have always used? Do you know
if it is working? Test a new headline and track the results.
Test a new offer and see what happens to your sales.
Only test one thing at a time so that you know what is
causing any changes in your results. Once you have a good
performing ad, use it as your benchmark against which all
future tests are measured.
The same concept can be applied to all your processes and
procedures within your business. Make some changes and test
whether they enable you to perform more efficiently and have
more time to do the really important activities that
generate revenue.
Now let's look at the second factor, "hope". I once read
that genius is 1 percent inspiration and 99 percent
perspiration. The same can be said of success. The 1 percent
is in setting the goal and the 99 percent is working hard to
achieve it. Success doesn't just happen, it is created by
sustained effort and continual learning.
Hope certainly helps to sustain the effort required to
succeed, but hope without effort is wasted. Success is based
on many small wins that eventually lead to the big win. This
understanding of what success really is helps the achievers
do what needs to be done.
It is applied to business through goal setting and planning.
You set your goal and then determine what you need to do to
achieve it. Most successful businesses utilize budgets and
business plans as a formalized process of mapping out what
is required to achieve the targets they have set.
They then measure their results against these plans so that
they know how well they are doing. This enables them to fine
tune their plans to take into account new things they have
learnt about their market-place and business. It also
enables them to take corrective action before it is too
late.
To have the success you want in your business, plan how you
are going to achieve it. Test the ideas you have and track
the results. Use the knowledge gained to improve all aspects
of your business. Be opening to learning opportunities so
that you can adapt and modify your approach as circumstances
change.
Article by Kevin Sinclair, CPA, of Be Successful! Business &
Personal Success Resources . He
is the author of 2 free ebooks: "Success Secrets" & "How To
Choose A Home Based Business". Kevin is also the publisher
of "Be Successful News" - a free ezine dedicated to your
online business success - to subscribe, send a blank email
topbsr-subscribe@listbot.com
Kevin's Site
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