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The "Secret" of Running a Successful Free Ezine
Terry Dean
There are currently over 300,000 ezines on the
Internet. The number is growing every single
day.
Most of these ezine publishers never earn any
real money (over $1,000 a month). They work
their butts off week after week to produce good
content and then only receive a very minor
income from selling ads or linking to affiliate
programs.
You may have found yourself in this very same
position.
The first thing you need to understand is that a
big ezine is not the goal you are reaching for.
It is a means to the goal. Your business goal
probably isn't really to build a 100,000 person
ezine list. Your goal is to make money online.
Building the list is just the vehicle which will
take you there.
This isn't just semantics. Having the right
focus and position for your ezine is all
important online. If you don't understand
why you are running an ezine, then I guarantee
you won't get maximum value out of it.
I have been teaching home businesses about the
importance of email follow-up, multi-responders,
and ezines for almost 3 years now...and I see
many people have fallen into some major
misconceptions on this subject.
Say this out loud with me...
"The goal of my ezine is to build relationships
with prospects and turn them into customers."
You probably didn't get it the first time, so
please say the sentence outloud once again...
"The goal of my ezine is to build relationships
with prospects and turn them into customers."
If you are building a large ezine list just to
sell advertising, then you are missing out on
the primary income stream it can provide you
with. Your ezine is the gateway into selling
more of your products and services.
If you are the member of an affiliate program,
then your ezine is the gateway into selling more
of their products and earning higher
commissions. Your ezine should become the
source of multiple streams of income from
selling both your products and the products of
those you affiliate with.
One of the biggest mistakes I see being made
from ezine owners is not inserting your own
personality into your ezine. Part of the
advantage to having a small business is you are
a real person they can contact, agree with,
disagree with, etc.
Don't just publish other people's articles and
call that an ezine. Sure, you can use some
articles from other people. Even all of your
articles could be from other people.
What you need to do is add in a few paragraphs
you wrote yourself to the top of the ezine. Do
an editorial section just like in magazines.
Don't just run ad copy from an affiliate
program. Tell your readers how you feel about
the product. What did you gain from it? How
did you learn from it? What don't you like
about it?
You may be so afraid of making mistakes in this
area that you don't do anything. So, make some
mistakes. We all do. It is part of being human.
What you say may offend some people and they may
unsubscribe from your ezine. So what? They
weren't planning on buying from you anyway!
I'm not telling you to purposely offend
anyone...just letting you know it's going to
happen. Use spell checkers and have some one
edit your writing for you, but guess what? There
are still going to be mistakes people will let
you know about.
People always ask me how I have gotten my name
published all over the web. Here's the secret...
It's not what you were expecting, is it? It's not exciting or highly technical. It's just the truth. People online are looking for people who are real, who have opinions, and who make mistakes.
One of my most popular articles being published around the web mentions a cow named "Oscar" who lives next door. Some people won't like you mentioning daily life such as this. Let them unsubscribe. The ones who stay on your list will buy more once they know you.
"Personality" is one of the most under used tools in the ezine publishers arsenal.
Right alongside personality is good content. You need to balance the one with the other. You won't be able to produce a growing ezine without good quality content.
If you don't feel you can write good content for your newsletter, then use other people's articles. Just keep in mind your primary goal - "to build relationships with prospects and turn them into customers."
Increase your publishing profits even further by starting a paid paperless newsletter.
Monique Harris is the first one who alerted me to the possibility of this and I am extremely thankful for that. You can increase your profits 10-fold by creating a "Paid" online newsletter instead of just writing for a free ezine.
It can take your online newsletter publishing profits to a whole new level. Check out http://www.paperlessnewsletter.com for more details...
Then, your free ezine can quickly become the number one promotional tool for your paid paperless newsletter if you follow the simple plan below.
Instead of writing entirely new content for an ezine, publish a bite sized portion of your Paperless Newsletter. For example, if you normally publish 10 resources in your newsletter, then publish one resource every week in a free ezine format.
If you have 3 people writing articles for you for your newsletter (find out how to get other people to produce your content for you in the course), then publish one half of one of the articles each week for a free ezine.
This will produce a very short ezine (people don't like reading long ones anyway) and will continually convince your "freebie" subscribers to sign up for your paid newsletter.
This is much better than just sending them sales letters about your product. Give them a little taste each week of what they could be receiving. If they keep getting these little drops, many of them will go on to become full paying subscribers.
Terry Dean runs a worldwide Internet publishing business from the comfort of his own home. To find out how you can put his knowledge and Monique Harris' Paperless Newsletter Publishing Guide to work for you, visit his site today: http://www.paperlessnewsletter.com
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