Dr Mani
==> SECRET #1: Build your list with care
Many folks want a big list - and want it fast. So
they'll do *anything* to get subscribers on to their
list.
I've taken a different tack. I'm careful about the
people I invite to join my list. If you're on this
list, it is because you are SPECIAL.
Why special? Because I have something you can benefit
from - and you will therefore be most responsive to
stuff I offer.
Choose your subscribers so THEY want
the things YOU have to offer.
==> SECRET #2: Care about your subscribers
It's where most list owners fumble and drop the ball.
Being obsessed about your subscribers, eagerly
hunting for things they want, need, demand, desire,
seek... is the key to building responsive lists.
Always look out for your readers' needs.
==> SECRET #3: Surprise them with gifts
How often have I ***NOT*** given you a special gift?
Now, don't go straining your memory. It's probably
easier to remember how MANY gifts I've given you!
Give - and you'll get.
==> SECRET #4: Put them first - always
Sooner or later, it happens. You're in a position to
choose between your self-interest, and your reader's.
It's hard at times to do the right thing. The short
term benefits are too tempting.
Resist.
In the long haul, it's the list owner who places his or
her list ahead of self-interest that rules the roost!
NEVER do things against your members' best interests
==> SECRET #5: Be consistent
You can fool some people all the time. You can fool
all people sometimes.
But you CANNOT fool all people all the time!
Don't try. Make 'subscriber-obsessiveness' a part of
YOUR DNA. Practice it, think it, feel it, DO IT. All
the time, in every way.
Being consistent will make it a habit
That's it, in a nutshell. My five secrets to a
responsive list. As my friend, Joshua Shafran, creator
of N-POD - http://www.EzineMarketingCenter.com/npod/ -
says:
"If YOU know it, and THEY don't, then it's a SECRET"
Now you know it. It's no longer my secret. But it's
your key to wildly responsive lists!
Enjoy.
And if you're looking for MORE "advanced" responsiveness
building skills, you'll find "Ezine ANTI Marketing"
helpful - http://www.EzineMarketingCenter.com/anti/
All success,
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