Dirk Dupon
Here are 10 tips to increass your visibility on the web.
1) Swap an ad with another ezine, that has a comparable subscriber base, and be sure to promise in
the ad that you will give a FREE gift to the new subscribers.
Let the free gift be an e-book or a screensaver. Send them to a special web page where they can
download the gift, and add some extra promotion about your service or product to that page.
2) Subscribe to several mailing lists, and post questions, answer other questions, and be sure to
include your well designed signature file.
3) If you publish an ezine, always give something away for FREE to your readers in every new edition,
like a screensaver, an e-book, a software tip etc... in change for 3 or 5 e-mail addresses of their
friends/family/relatives.
4) Explore all the different Usenet groups , BBS's and forums that are of interest to you,
and post or answer questions, with inclusion of your sig file. Or better: write an interesting
article (like this :-) and send it to an ezine with a huge subscriber base. You'll become known soon...
5) Write a positive note to another ezine editor or webmaster. They like that, and maybe they'll
include your comment in their publication. If so, ask if they will place your sigfile beneath it.
You should also sign all the guestbooks that you find while you surf web sites that interest you,
of course with your catchy sig file attached to it!
6) Announce your ezine in the following announcement services. There are several with searchable
catalogues. They get lots of visitors and are a sure way to quickly find new subscribers.
The E-ZineZ Search Engine:
http://www.e-zinez.com
InfoBot: E-mail Publishers Resource Center:
http://www.infobot.net
John Labovits E-Zine List:
http://www.meer.net/~johnl/e-zine-list/submit.html
The Ezine News:
http://www.ezine-news.com
NEW-List - You MUST announce your e-zine here!
New List
http://scout18.cs.wisc.edu/cgi-bin/lwgate/NEW-LIST/
Newsletter Access Searchable Directory
http://www.newsletteraccess.com/
Liszt:
http://www.liszt.com
Zinew0rld
http://www.oblivion.net/zineworld/
Publicly Accessible Mailing Lists
http://www.neosoft.com/internet/paml/
There are a lot of other useful sites related to mailing lists:
http://www.promotefree.com
http://www.webcom.com/
impulse/list.html http://tile.net/lists/addlist.html
http://www.listsnet.com/
http://www.goodstuff.prodigy.com/Lists/main.htm
7) If you have a web site, set up a reciprocal link page, and trade links with sites that are of similar interest with yours.
Write the web master a nice letter and ask him for a reciprocal link. You may lose visitors by having their link on your site
(they will leave anyway!), but you'll win visitors from your link on their site!
8) Submit your ezine or newsletter manually to all the major Search Engines. Take care of your Meta Tags! Place the "Title" tag before the
"Name" and "Keywords" tag or your page will be neglected! Front Page 98 automatically places the "Title" tag behind the other tags when it saves a document, so before you save your HTML in FP98,
copy it, paste it in a plain text editor like Notepad, and only save it from there! This is very important!
9) Place a 'Subscribe Now' box on your web site, and ask visitors to fill in their email address -nothing more! Offer a FREE gift for new subscribers.
Send them to a special URL where they can download their gift after they have subscribed. Tell them about your product when they're there!
10) Add a contest in your ezine; offer a FREE CD or book for the subscriber who sends you the most email addresses of his friends/associates to subscribe to your ezine.
Let the contest be date limited, that way they'll hurry up :-)
* Dirk Dupon is the publisher of "SmartPromotion Newsletter". He offers SMART TIPS, TOOLS and TECHNIQUES for Web Site and E-zine Promotion.
Subscribe now and get a DEMO of Dirk's "Web Site and E-zine Promotion Made Easy!"
E-BOOK. Email: mailto:smartpromotion-subscribe@topica.com Or visit his web site at: http://www.smart-web-promotion.com
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