Good marketing is the cornerstone to any business' success. Once you have established that you're in business with a product / service to sell, your challenge is learning how to effectively market it.
While some business skills, such as selling or creative business thinking, may be traits you were born with, knowing how to market is a skill you will have to learn. And, learning effective marketing is done through research, study and testing.
If you are a new business owner, I encourage you not to skip the research and study phase. Learn marketing basics either by attending a marketing course at a higher level institution or by teaching yourself through books. This step will save you considerable money and time. Even established business owners should on a regular basis pick up a marketing book to ensure their marketing plan is on tract.
Only once you understand marketing basics should you begin testing various marketing mediums to learn what is the best promotional avenue for selling your product /service. In addition to the continual trial and error process of finding out what works and what does not for your business, you'll also need to stay current with the latest marketing tools.
If your business is on the Internet it is even more important for you to keep up to date with the constantly changing marketing techniques. Because while you're busy developing a web site and figuring out how to get it a high ranking in the search engines, even more effective tools and promotional avenues are being developed.
So how do you stay abreast of the latest high tech marketing activities? I recommend regularly scanning business news and opinion pieces, reading recent articles on small business marketing and reviewing marketing case studies.
In fact, today's issue of DEMC is going to provide you with an update on a new Internet trend and marketing trick. Our "Business Insights" discusses a clever Internet marketing strategy. And, our "Feature Article" is going to review an unfortunate new trend that could sabotage your business if you're not careful.
I hope you enjoy the issue and as always, I look forward to reading your feedback. Thank you for your support.
Abbie Drew
DEMC Editor
Resource Kit from JDA Publishing.
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