Jason Potash
"Where do I begin?"
If you've ever thought about creating your own product,
you've inevitably asked yourself this question before.
The good news is, creating the next *killer* product is
easier than you might think. In fact, if you have an ezine
or website, you're already 75% of the way there. More about
this later on.
Before you jump in and create a product, you need to do
your homework first. The key to any successful product is
fundamentally based on these three factors:
- Is there a large enough market/audience?
- Will people pay for this product? (can they afford it?)
If you can answer "yes" to these simple questions, your
chances of success are infinitely greater.
How do you get the answers to these questions? It's simple.
You ask your website visitors or ezine subscribers a series
of questions in the form of a survey.
Before you go posting 20 questions onto your website, here
are a few tips that will make your survey a success:
1. Keep your questions short and brief. No one wants to
spend 15 minutes answering 10 questions.
2. What's in it for me? Why should anyone take the time to
complete your survey? You MUST offer an incentive for
response -- free gift, ebook download, etc. Make sure
that it has perceived value.
3. Mention the purpose of your survey. "To help our loyal
subscribers succeed" or "help us understand what matters
most to you". You get the idea...
4. Protect their privacy. Ensure each participant that they
will not be spammed with product info.
You'll also need to identify your target market (gardeners,
health enthusiasts, network marketers, etc.).
For example, if your website/ezine targets gardeners, don't
survey them about a completely unrelated topic (i.e.
sailing, pet grooming, etc.).
If your target market is gardeners, think about potential
products that would be of value to them. What are their
wants, needs, challenges, pains, demographics?
Thinking through this process will help you when crafting
your survey questions.
To help get you started, here are a few free "survey" web
scripts that you can plug right into your website.
http://www.bignosebird.com/carchive/survey.shtml
http://www.scriptarchive.com/formmail.html
http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Survey_and_Voting/
Let's assume that you've identified your market, collected
your surveys and tabulated the results. What's next?
You need to create a product!
The good news is, you've already done the hard part.
Creating the product itself is the easy part.
It's true. With the wealth of great resources on the
Internet today, creating a solid eBook, software product,
or service is as easy as following the bouncing ball.
Here's a shortlist of some great resources to help you out:
Software: http://www.ezineannouncer.com/sse.html
eBook: http://www.ezineannouncer.com/sde.html
So, there you have it. A simple, cost-effective, no-risk,
recipe for researching and launching your own product in no
time. The only question you may be left asking yourself is,
"Geez. Why didn't I start this sooner?"
Jason Potash, makes it easy to launch your own ezine and instantly attract new subscribers.
Learn the 7 essential keys to ezine success.
Click below for your free 4-part mini-course:
http://www.ezineannouncer.com
Grab your FREE Home Based Business
Resource Kit from JDA Publishing.
Fill out the form below and you will receive.......
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The Only thing that
will stop the growth of the internet is a very large asteroid....."
Scott Farrell
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