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Welcome to the Web Builder Letters" !!

The following "web-issue" is a sample of what our opt-in subscribers receive by email every month, absolutely free.

I know that in order to drive repeat traffic to a website
it must be worthy of coming back to.


One way I try to accomplish this is by providing as much free information as I possibly can for you, my reader! People use the Internet to learn and find the information they want. Publishing a newsletter is a great way to give free content, helpful news, tips, and maybe a little inspiration along the way to my visitors.

I hope you enjoy this edition of the Web Builder Letters!!

Thank You for being here!

Your Friend,
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WELCOME !!
Web Builder Letter Subscribers !!!

Issue 111

A Free Monthly Publication of
JDA Publishing.com

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C O N T E N T S:

1)  Letter From Jodi   smiley.gif - 1kb
2)  Publisher's Picks
3)  Featured Article
4)  Weekly Tip List
5)  Things that make you go hmmmmmmmmm...
6)  Subscription Management

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1) L E T T E R   F R O M    J O D I
   ************************

Welcome to all our new subscribers!!

WOW !!! What an exciting week we've had!!
We had a litter of kittens and Welsh Corgi puppies,
all in the same week... I'm NOT kidding!!

My Welsh Corgis (Luke and Endee)
welcomed their second litter into the world Tuesday.
We are now the proud owners of three new boys
and one new baby girl. I am glad to report
that all are doing well inhabiting MY bedroom space.
 smiley.gif - 1kb

And speaking of babies, Garden Simply.com
is doing nicely. The search engines haven't picked her up yet,
however, we have new subscribers everyday!
It's good for us computer geeks to get outside once in a while!
Happy Gardening!

You'll notice that JDA Publishing has a new face.
It has recently received a major overhaul due to the new emphasis on
our Website Design Services. We are keeping all our internet marketing
articles and etc... in our article section, so your references will stay put.
We add to it on a regular basis. You can read them here....

This week's article is not so much an article as it is study
I thought anyone with a website would be interested in reading
I quote Site Point a LOT in this newsletter.

I have been reading their newletter for over five years now
And Matt is so much more organized than I am,
He has All his newsletters archived.
But I'll bet you he doesn't have new puppies!

Did you know that unless food is mixed with saliva you cannot taste it?
I guess that's why dogs (who inHALE their food) can eat things we
can't stay in a room with for more three seconds!

I hope you enjoy this week's Webuilder Letters
Me, well, I'm just watching my puppies grow.
God is Good.

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2) P U B L I S H E R' S   P I C K S
   ***********************

Free yourself from table-based layouts forever!

Dan Shafer, SitePoint’s resident CSS expert, shows you, step-by-step,
how to build your own tableless Website using Cascading Style Sheets.

He explains it all -- from the basics to advanced tips and tricks --
using real-world examples of this practical, standards-compliant and
forwards-compatible technology.

Cascading Style Sheets (CSS) were designed to deal with issues that
HTML cannot handle. CSS is a powerful, flexible way to specify HTML
formatting. It lets you separate the style and layout of your HTML
files from their content, allowing you to control the layout, e.g.
fonts, colors, leading, margins, typefaces, and other aspects of
style, of a Web document without compromising its structure.

In early 2003 they re-built SitePoint.com using only CSS.
Several other major sites such as ESPN.com, FastCompany.com have
followed suit. If you would like more information about the benefits of
CSS we recommend you spend a few minutes reading
these insightful articles published by Netscape

You can download the first four chapters at Site Point for free!

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3)  F E A T U R E    A T I C L E   OF   THE   W E E K
   *************************************

Pop-up Blocking Stats
By: Matt Mickiewicz

This past week, we've run an interesting experiment on SitePoint.com
to find out exactly how many people are blocking our pop-ups.

The early result based on a sample size of nearly 20,000 unique
visitors: 60%. That's 60% of visitors to our frontpage who were
never exposed to our pop-up for some reason or another.

That includes the 22% who had JavaScript disabled, didn't wait for
our frontpage to finish loading, or hit "stop" before it did and 38%
who had some sort of pop-up blocking software on their computer.
If we discount all visitors who had JavaScript disabled or didn't
wait for our frontpage to finish loading, the pop-up blocking rate is 48%.

So, if you're wondering why your pop-up ad revenue has been decreasing
or your newsletter subscribers aren't signing up like they used to,
you have your answer. The early success of the format will, eventually,
see it become extinct.

Don't rely on pop-ups for ad revenue, nor to help sell your products
or attract newsletter subscribers.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Matt Mickiewicz, Editor Site Point Tribune
If you'd like to read all the other 292 issues he's written
go to his archives at... archives.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

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4) W E E K L Y   T I P  
   *******************

Each week, the Weekly Tip List features either Computer,
Promotion or Web Site Design tips on a rotating basis.
This week we are featuring an html tip...

Open a web page in a new window

To open a link within a new window, place
TARGET="_blank" within your link code.

<a href="http://www.yourdomain.com/"TARGET="_blank">Your Link</a>

Open all links in a new window

To open all links within a page in a new window, place the
following code between your <HEAD> and </HEAD> tags.
<base target="main">


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5) THINGS THAT MAKE YOU GO HMMMMMMM
   ********************************

Check this out...
I don't know about you, but my spam filter fails to block
messages for a male performance enhancement drug that starts with the
letter "V." (I can't use the word because your spam filter may block
the entire newsletter.) Here's why that word sometimes slips though:
http://pcwnl.pcworld.com/t/58948/9195521/238458/0/

Well that's all I got!

If you have a pressing question or concern go to
http://www.jdapublishing.com/askjd.shtml

And until next week, remember the words of Alfred Korzbyzki...

There are two ways to slide easily through life:
to believe everything or to doubt everything;
both ways save us from thinking.

Be a thinker this week!

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6) S U B S C R I P T I O N   M A N A G M E N T
   *********************************

HELP OUT YOUR FRIENDS - - - - - -
People you care about can take charge of their Website by
effectively using the information and resources available on the
Internet. Help them learn how - forward them a copy
of this week's Webuilder Letters.!

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